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NOIISE Cas clients Nom de code : Freddie Mercury 👨🏻

Freddie Mercury 👨🏻

présentation

Notre client est une plateforme de mise en relation pour travaux qui propose aux particuliers une sélection d’architectes, artisans… portée par un grand groupe qui souhaitait tester la diversification de ses offres

Ancienneté

Client depuis 2019

Accompagnement

référent noiise

Valérie Normand
CSM

Lancer une nouvelle activité
et devenir visible

Objectifs à atteindre

Optimiser les campagnes Ads pour améliorer la visibilité et le ROI
Créer la bonne stratégie SEO pour alimenter en trafic naturel qualitatif
Améliorer la conversion des pages avec de l’A/B testing et de l’UX design

La problématique projet

Le lancement de cette nouvelle offre était un laboratoire pour voir notre client, grand groupe, pouvait développer cette nouvelle activité, à mi-chemin entre la vente et le service.

Les résultats obtenus

CPA SEA divisé par 4.5

et conversions multipliées par 6

+ 549%

de trafic SEO Hors-Marque

+ 15%

de conversions SEO sur 3 mois

Kpi de satisfaction client

Suivi agile
Connaissance du secteur
Expertise technique

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