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NOIISE Cas clients Terranimo 🐾

Terranimo 🐾

présentation

Animalerie en ligne avec un réseau de magasins sur toute la France

🖥️ Site web

Ancienneté

2020

Accompagnement

référent noiise

Pierre-Clément Jouvente
Consultant d’acquistion de trafic

Installer une nouvelle marque en E-commerce

Présentation du client

Terranimo est une enseigne française d’animalerie spécialisée proposant des aliments, accessoires et produits de soin pour vos animaux. L’entreprise est une marque historique du groupe APEX.
Terranimo a été créée en 2008 et compte près de 40 magasins répartis sur le territoire métropolitain et ultra-marin.

Objectifs de l’accompagnement

Prendre une place de marché sur le digital malgré les marketplace comme Amazon et autres acteurs importants.
Augmenter le trafic de la marque
Développer la visibilité sur les mots-clés produits selon leur rentabilité
Garder les enjeux business au coeur de la stratégie.
Mettre en place l’e-commerce, avec la remontée des données de commandes et des produits et paramétrer l’outil Matomo pour le rendre RGPD compliant

L’accompagnement et les actions mises en place

Mise en place sur server site pour améliorer la remontée d’informations et la qualité des audiences.

Configuration de Matomo et mise en place l’optout obligatoire.

Stratégie SEA : optimisation du flux shopping, gestion des stocks et gestion de la diffusion des annonces selon la rentabilité.

Captation des opportunités provenant de leviers complémentaires : meta, Google ads, Microsoft ads.

Automatisation entre les plateformes publicitaires et le CRM.

Mise en place d’un reporting croisant les résultats SEO et SEA

+100% par an

de trafic hors marque supplémentaire

+64% de CA

comparé N-1

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